Typical contact form
“Tell us about your project.”
- Name and email
- Open-ended message
- No budget context
You still need to discover: project type, likely scope, budget and timing.
Website lead capture for home-service contractors
Turn more website visitors into direct project leads.
Add a branded project-cost calculator to your website. Homeowners get a useful budget range; you receive their contact details, ZIP, project notes and exact calculator result. Every request goes only to your business.
Check your inbox. Your secure sign-in link is on its way. Open it to create your calculator.
- Your leads stay yoursNo shared marketplace
- No per-lead feeOne fixed monthly plan
- Planning range, not quoteYou set the final price
- Works with your websiteOr use a shareable link
Homeowner's planning range$11,900 to $17,900Based on the three answers above
What your business receives
99 project calculators maintained by HomeCostTotals One direct destination your email and private dashboard Two ways to publish hosted link or website embed Zero per-lead fees keep every lead from your calculator
Why contractors buy it
Your contact form asks for trust before it gives anything back.
A project calculator answers the homeowner's first question before asking them to contact you. That gives an interested visitor a practical reason to engage and gives you more context when they do.
With HomeCostTotals
“Here is my project and planning range.”
- Selected project and calculator inputs
- Name, email, optional phone and ZIP
- Exact range, notes and source website
You can start with: what they need and the number they already saw.
What the software does
A better handoff from website visit to first conversation
It adds value before the form, captures the project context and sends the request directly to your business.
Give visitors a reason to act
Let people explore a useful planning range instead of leaving them with another blank contact form.
Know what they saw
Receive the selected project, calculated range, contact details, ZIP and notes by email and in your dashboard.
Keep the lead direct
The request from your estimator goes to your workspace and lead email, not to a list of competing contractors.
Skip building the math
Choose from 99 maintained project calculators instead of commissioning and updating custom formulas.
A strong fit when
You already have attention to convert
- Your website gets visitors, or you have a link to share from ads, email or social.
- Homeowners regularly ask for a rough price before they are ready for a site visit.
- You want direct project requests without paying for each individual lead.
What it does not do
No inflated promises
- It does not buy traffic or guarantee a lead volume.
- It does not replace your inspection, proposal or final quote.
- HomeCostTotals maintains the planning models; custom rates and margins are not currently supported.
How it works
Build once. Put it where homeowners already find you.
Start with a hosted link. Add the same responsive calculator to your website whenever you are ready.
1
Choose projects and branding
Select calculators, add your logo, colors, wording and the email that should receive each lead.
2
Share a link or add it to your site
Publish a hosted page immediately, or paste one embed into your existing website. No rebuild required.
3
Follow up with the full context
The homeowner's details and calculator result arrive in your inbox and private lead dashboard.
Use it without changing your business systems
Keep your website, your brand and your final pricing process.
HomeCostTotals sits between the homeowner's budget question and your existing sales follow-up. It does not require a new website or force you into a new CRM.
WordPressWixSquarespaceWebflowShopifyGoHighLevel
Use the hosted link
No codePut it in an ad, email, social profile, QR code or website button.
Embed it on your website
Your sitePaste one responsive snippet into a custom HTML block.
Edit later without replacing the link or embed.
Pay for capacity, not individual leads
Start free. Upgrade when the calculator earns its place.
Every plan includes direct lead email and a private dashboard. Paid plans add more calculators, brands and website domains.
Prove the workflow
Free
$0
Publish one project calculator and send yourself a complete test lead.
- 1 estimator · 1 calculator
- 1 website domain
- Lead email + dashboard
- HomeCostTotals credit
Best for specialists
One core service line
Single Trade
$39/month
For roofers, HVAC companies, plumbers, electricians and other focused contractors.
- 3 published estimators
- Up to 8 calculators each
- Up to 3 website domains
- Your logo, colors and CTA
Several service lines
Multi-Trade
$99/month
For remodelers, general contractors and teams covering several project types.
- 15 published estimators
- Up to 60 calculators each
- Up to 20 website domains
- Your logo, colors and CTA
No setup fee · no per-lead fee · cancel from the secure billing portal. Compare plan limits and annual pricing.
Before you start
Straight answers to the buying questions
The free plan lets you test the complete homeowner and lead workflow before paying.
Is this a lead marketplace?
No. HomeCostTotals does not sell the same request to several contractors. A request from your calculator goes to your workspace and configured lead email.
Will it bring traffic to my website?
No. It helps convert visitors you already attract through search, ads, email, social media, referrals or a shared link. It does not buy traffic or guarantee lead volume.
Is the result a final quote?
No. It is a planning range from the homeowner's inputs and HomeCostTotals models. You confirm site conditions, scope and the final price.
Can I enter my own rates and margins?
Not currently. You control the estimator experience, but HomeCostTotals maintains the planning models. Your final quote always comes from you.
Do I need a new website?
No. Use a public share link immediately or paste the provided embed code into a custom HTML block on your current site.
What information do I receive?
You receive the homeowner's name, email, optional phone and ZIP, selected project, calculator range, notes and source domain. The encrypted lead appears in your dashboard and arrives by email.
Do I need a developer?
Usually not. Most site builders accept the embed in a custom HTML block. You can also start with the public share link.
Can I cancel without contacting support?
Yes. Paid customers can manage payment details, invoices, plan changes, and cancellation from the secure Stripe billing portal.
Test the full handoff before paying
Give your next website visitor a reason to contact you.
Build one calculator, submit a test request and see exactly what arrives in your inbox and dashboard. No credit card.
Check your inbox.Your secure sign-in link is on its way.